Board Thread:Fun and Games/@comment-5441128-20190220175533/@comment-27700324-20200113061140

Not really. The princess thing only brings in around 50% of that market. Marvel superheroes certainly bring in a lot, but actors get old and you thin out some of the popularity as a result unless you get more out the door. Star Wars however is a cultural giant that can last even when all the original cast members are long gone. They've managed to do so without them for years even without Disney behind it.