- "Because I didn't forge my company into a multinational conglomerate to have someone swoop in and steal my life's work. And because...I believe warnings are best delivered directly. And I'll only give one. Stay out of my business."
- —Jada Jet to Ryan Wilder[src]
After giving birth to Ryan, Jada paid her doctor to cover up her pregnancy, changing her name on Ryan's birth certificate to her alias, Nia A. Wilder.
Giving birth to Ryan
- "He had 25 patients in the days surrounding your birth. I looked into all of them, and one came into the hospital a day before you were born. According to her medical files, she was suffering from a cyst on her ovary, so I followed the money. She paid him $2 million after her so-called emergency surgery."
"$2 million to cover up her pregnancy with me? Why?"
"I have no idea, but your mom is still alive, Ryan."
- —Sophie Moore and Ryan Wilder on Jada's pregnancy[src]
Sometime before August 1994, shortly after Marquis' birth, Jada had an affair with an unnamed man and became pregnant with a girl. Wanting to hide any evidence of her pregnancy, she disappeared for nine months straight.
On May 29, 1995, Jada came into Gotham General Hospital suffering from a cyst in her ovary. She paid Dr. Anthony Quadracci $2 million, ostensibly for her emergency surgery. A day later, Jada gave birth to a daughter, Ryan. Dr. Quadracci inserted a fake name, "Nia A. Wilder", on her death certificate, while also signing Ryan's birth certificate. Jada then abandoned Ryan, who was placed in foster care. When Jada returned home, she and Franklin did not speak for a full summer after that.
Taking care of her son and the company
In 2003, Marquis' school bus got stopped by the Joker and he placed his electric joy buzzer on Marquis' head, sending an electrical charge through his brain and causing serious damage. This caused Marquis to develop anger issues and sociopathic tendencies, such as killing an ant colony with sunlight in front of her in 2003.
At some point before August 2008, Jada and Marquis argued about him not wishing his father his happy birthday. Marquis said he wrote him a card, but Jada replied that since his father was overseas, it would mean a lot to him if he did so, leading to him angrily throwing a vase at the camera and his mother.
In August 2011, Jada realized that Franklin was having an allergic reaction to peanuts and soon afterwards discovered that Marquis had done it and even videotaped the incident laughing. Jada decided to save the recordings. Jada then spent millions of dollars trying to cure Marquis' condition, with no avail.
After Franklin's death, Jada took control of Jeturian Industries. Jada also had a chef named Lazlo Valentin at Jeturian Industries. Years later, for unknown reasons Jada fired Lazlo, who became very disgruntled. After Bruce Wayne poached one of her best employees, Jada had a heated encounter with him.
By 2016, she had doubled Jeturian Industries' wealth. Later, Jada allowed Marquis to join Jet Industries as the Executive Vice President, with her using this as an excuse to keep a closer eye on him until she could cure him without finding him out. She decided to join the Black Glove Society to find a cure.
Meeting her daughter
At Ryan's request, Sophie Moore investigated the circumstances surrounding Jada's pregnancy and discovered that she had covered it up. At Mary Hamilton's graduation, she told Ryan about it and gave her an envelope containing the woman's real name. Ryan later gave the envelope back to Sophie, stating that she didn't need to know her mother's real name; the Bat Team was her family now.
Sometime later, Jada arrived in Gotham City on her private helicopter from a business trip. She confirmed that Dubai approved of her company's prototype and ordered her associate to have Jet Industries' lawyers write up a contract with them. Just then, a man approached Jada with some troubling news; Jet Industries experienced a security breach which she shouldn't let their cyber team deal with because the perpetrator was specifically searching for information on Jada.
The next day, Jada arrived at Wayne Tower and demanded to find the CEO, who was currently Ryan Wilder. Jada (not knowing Ryan was her daughter) accused Wayne Enterprises of hacking the Jet Industries to do corporate espionage, which Ryan denied but Jada said she didn't believe it anyway. Ryan later showed up at her building and said she was her daughter.
Although Ryan said she would understand Jada's reasons for abandoning her, she told Ryan to stay out of her family and her business.
When Jada saw that Ryan was approaching Marquis at the Gotham Expo Hotel event, she had Wayne's servers hacked and passed secret data to Vesper Fairchild. Jada also hired and tasked Black Glove Society with testing and creating a version of Mr. Freeze's liquid nitrogen that would successfully put a person's body in suspended animation without any adverse effects on that person’s body and cells, so she could use it on Marquis.
Jada is a brilliant businesswoman, extremely strategic and very resourceful. She isn't wary to use blackmail to make others do what she wants; such as members of her own family.
Jada appears to have had a deep love for her husband, Franklin, before her son, Marquis Jet poisoned and killed him. Despite this, she continued to love and care for her son, attempting to find him professional help and evade his incarceration.
Upon discovering that Ryan Wilder is her biological daughter, Jada wore a cold, heartless visage to deter Ryan from forming a close familial bond with her; indirectly protecting her from Marquis' sociopathic tendencies.
Despite working with the Black Glove Society, Jada insists that she was never made aware of indirectly partaking in any human experiments conducted by the BGS. She claims that her motherhood prevents her from performing such an action.
While it is still unknown why Jada gave up Ryan, it can be inferred from her actions that she does actually care about her daughter; albeit not in the traditional motherly sense.
Behind the scenes
- In the DC comics, Jezebel Jet is a former model who ran the small African country of Mtamba and the former squeeze of Bruce Wayne. She is also a member of the Black Glove, a team founded by Dr. Hurt to destroy Batman.